Huixin Ke

Dr Huixin Ke is Professor at Beijing Broadcasting Institute. She graduated from Beijing University and received her doctor's degree from Kyushu University in Japan. She is a well-known expert in statistics, sampling survey and marketing research in China. Her main publications include topics relating to "Marketing Research and Analysis", "On Public Opinion Research - An Applied Orientation", "Methods of Statistical Analysis in Survey Research", "Statistics in Daily Life" and "Statistics in Communication Research". She is now President of the China Marketing Research Association.